Measured at home in Al Ain.

Al Ain moves differently from the coast. The oases keep the city low and green, and old Emirati families keep their houses across Al Jimi, Al Muwaiji and Hili. UAE University brings its own calendar of ceremonies and graduations, and Jebel Hafeet stands over all of it. Occasions here are family occasions: Eid mornings, weddings that fill a street, a graduation. The clothing for them is ordered from home, not from a mall.

That suits the way we work. We bring the fabric books to your majlis and measure everyone in one sitting. Fittings follow on the same grouped days. Kaftans are our most-ordered garment in Al Ain, cut to hang in a wardrobe as naturally as a kandura. Sherwanis come before wedding season, and English suits serve university ceremonies and government offices.

The drive from Business Bay takes about 90 to 105 minutes, so we set aside fixed Al Ain days rather than single trips. Neighbours often share a date, and fathers and sons get measured together more here than anywhere else we visit. If you are in Dubai anyway, the showroom holds all 3,000-plus fabrics. Many Al Ain clients choose their cloth there and take every fitting at home.

We run Al Ain visits on fixed days and group several households per trip, so a week's notice gives you first pick of times. A majlis makes the easiest fitting room, and evening appointments after work are fine.